Harden Vol 1

web promo

Disruption. To launch Harden's first shoe we created a unique glitch treatment. It's always fun to play with how far you can push things visually and finding the balance with product. I explored various data moshing techniques and a toolkit of glitch effects to help create a distinct look for the spot. 

WE ARE ROYALE
Role / Art Direction , Animation
Final Spot
Early test and R&D into various data moshing and glitch effects

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