Fun spot for Ascent protein, for which we created a stylized world built of protein powder to illustrate the benefits of their Native Fuel products. Utilizing Krakatoa to create a dynamic particle system enabled us to achieve a high-fidelity rendering of the particle objects while retaining stylized lighting and movements. The spot was then unified through the bold brand colors and transitions inspired by the package designs. 

Thanks to the awesome team (shoutout Ryan, Will, Kevin, Rury, Steve, Shaun, Aguren, Jazeel & more) for pulling off a challenging and fun project.

Role / Art Director, Designer, Animator, Compositor
Final animation
Design frames
Design frame
Still from final
Still from final
Still from final

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