Working with the motion team at Apple, I was able to help bring this new identity to life. It takes a village to work on projects like this and there are so many people contributing. My role as Art Director on the motion team was to collaborate with the design team to find the tone and direction of all the motion work. Working in tandem with all the other teams, we helped develop a motion language, look and system for all the deliverables. We took inspiration from the iPhone16e wallpaper design and incorporated that into our direction. Using elegant caustics, refractions and light to help create beautiful and seamless transitions.
Launch video announcement.
Apple.com product page.
instore video wall animation.
