We designed for the reveal of the Elite series -- from Lebron, Durant and Kobe -- one mysterious and minimal environment that lives across three spots. The team achieved really beautiful product renders and the comp work really made it shiny (literally). Gentle camera moves, strong sense of lighting, and great sound design really brought these spots to life.

Role / Art Director, Designer
Family spot
Still from final
Still from final
Final lockup with all 3 products
Kevin Durant
Lebron James
Kobe Bryant

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