This site explores the use of technology in the Nike Flyknit manufacturing process. Creating an imaginative representation of a already amazing process was an interesting challenge. Channeling our best Chris Cunningham, we pulled off a clean white futuristic setting for our robot orchestra.
WE ARE ROYALE
Role / Art Director
WE ARE ROYALE
Role / Art Director
![](https://cdn.myportfolio.com/0c579c5a1f0a9362c17cfe5122c6770c/d07e01d2b5c592037489ba55_rw_1200.jpg?h=e5d7cbb809d1986eff307f6186b6d1b0)
Details from final piece
![](https://cdn.myportfolio.com/0c579c5a1f0a9362c17cfe5122c6770c/68eb1abdde707600ca477036_rw_1920.png?h=90d45d587f9ee6cc8ca4f2bc725da972)
![](https://cdn.myportfolio.com/0c579c5a1f0a9362c17cfe5122c6770c/7228f2517e83b770d7f2327b_rw_1920.png?h=89ba5ca15354ac7eb3bdda66d2fab4a0)
![](https://cdn.myportfolio.com/0c579c5a1f0a9362c17cfe5122c6770c/3f7ef9b180eb7d7ec9531206_rw_1920.png?h=8d52bb6763328a20b7e1ca328241c5fe)
![](https://cdn.myportfolio.com/0c579c5a1f0a9362c17cfe5122c6770c/474da319c385e7c9b1d84286_rw_1920.png?h=55b9f7c06a63258acb32c5ea2127889d)
![](https://cdn.myportfolio.com/0c579c5a1f0a9362c17cfe5122c6770c/36d528872d23d4b1b438602e_rw_1920.png?h=cba8d1980940902da6bd9deff67727dd)
Textless final design